Chase the Light was the Autumn ‘23 campaign for Kathmandu.
Summer is the season to thrive outside. The warm sunshine, natural greenery and unbridled optimism in the air are panaceas for the indoor isolation in our daily lives. But eventually the season starts to shift: the invigorating heat settles into a cooler chill, blossoms and leaves begin to litter the ground, and the sunny technicolor fades. It’s the end of summer, but that doesn’t mean it’s time to pack up and shut in.
Kathmandu’s “Chase the Light” range captures the joy of soaking up those precious last days of summertime. The global outdoor brand seeks to improve the wellbeing of the world by getting people to spend more time outside, and does so through the best technical and durable gear that can weather any season.
We were tasked with rolling out the campaign assets for all stores across Australia and New Zealand, as well as the digital channels. This involved heavy involvement with many departments and needed to capture chasing the light.
Creative Director: Glenn Gibbins
Visual Merchandising Manager: Sally Roberts
Concept Designer + Project Manager: Chloe Smith
Graphic Designers: Joshua Pelletti & Tyhe Reading
The team was involved with creating the entire suite of campaign assets for the stores, however my primary role was to work on the range of lightboxes that would sit within each store. There were about 20 different sizes to manage, each with different visual requirements.
Digital
With responsibilities in other areas of the business, my involvement on the digital channels were primarily based on social media assets and eDM layouts.
