Winter. We’re Out There. was the Winter ‘23 campaign for Kathmandu.
As a New Zealand based company and understanding the cold, winter is the season for Kathmandu to shine. This season’s goal was to help Aussies and Kiwis get back out there in the colder months by ensuring their comfort and durability expectations are met.
We were tasked with rolling out the campaign assets for all stores across Australia and New Zealand, as well as the digital channels. This involved heavy involvement with many departments and needed to help people get out there.
Creative Director: Glenn Gibbins
Visual Merchandising Manager: Sally Roberts
Concept Designer + Project Manager: Chloe Smith
Graphic Designers: Joshua Pelletti, Rob Esposito & Tyhe Reading
The assets created included:
Window Displays
Lightboxes
Standees
Fixture Cards
Top of Shelf
A1 and A4 signage
Digital
The assets created included:
Social Media Assets
Organic Social Media Posts
Storefront Covers
eDMs
Social Media Cover Pages
All paid digital assets - over 200 specs
