Summer Never Sleeps was the Summer ‘23 campaign for Kathmandu.
Summer came along quickly, and as such we were tasked with rolling out the campaign assets for all stores across Australia and New Zealand, as well as the digital channels. This involved heavy involvement with many departments and needed to capture the essence of summer never sleeping.
Creative Director: Glenn Gibbins
Visual Merchandising Manager: Sally Roberts
Concept Designer + Project Manager: Chloe Smith
Graphic Designers: Joshua Pelletti & Tyhe Reading
The assets created included:
Sleeping bag tech panel
Tent and camp tech panel
Baselayer end of shelf signage
A1 duffel bag signage
Camp bundle standee, easel and signage
Rumpl and Shorts fixture cards
A4 store signage
