Summer is the season to thrive outside. The warm sunshine, natural greenery and unbridled optimism in the air are panaceas for the indoor isolation in our daily lives. But eventually the season starts to shift: the invigorating heat settles into a cooler chill, blossoms and leaves begin to litter the ground, and the sunny technicolor fades. It’s the end of summer, but that doesn’t mean it’s time to pack up and shut in.

Kathmandu’s “Chase the Light” range captures the joy of soaking up those precious last days of summertime. The global outdoor brand seeks to improve the wellbeing of the world by getting people to spend more time outside, and does so through the best technical and durable gear that can weather any season.

For our E-Commerce direction we wanted to capture a lively and light outdoors atmosphere in the studio environment. The product range focuses on neutral tones and energy, which was our focus on framing our shots for online.

Creative Director: Glenn Gibbins
Art Director: Tyhe Reading